Saying that you need to do website optimization sounds like saying you need to get healthy. To get healthy we do 2 things: diet management and exercise. Lets start with diet management. Keywords are like food for your WebPages. This article explains the role of keywords in website optimization.

So, let’s begin with designing a personalized diet plan for your website:

Foods to eat – Right keywords for website optimization

In the process of website optimization one needs to first get a list of keywords in the context of the content you want to upload on the internet. Now the big question is how and where do we get this list of keywords for website optimization? Another question that may occur to you is, how much will it cost to get this personalized list of keywords? The answers are; you can get this list right now with the help of keyword suggestion tool, absolutely free!! Enter the subject of your content in the ‘keyword’ text box and you will get a list of keywords for your content.

However, the next critical question is which of these suggested keywords should be used?

You need to choose keywords which are more closely related to the subject of your content. For e.g. if your website aims at selling apples then using ‘fruits’ as your main keyword will not divert the right audience to you. Try entering many keywords / key phrases in the tool to see the keywords your target audience is using to get the product and services you are offering. Then look at all the keyword results comparatively to decide what your primary and secondary keywords should be. This will help your website optimization in the long run.

How much to eat? – Keyword density for website optimization

Your content needs to have keywords but it should also not be stuffed with keywords because then search engines react to them like spam and ignore them. For website optimization the recommended keyword density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. In case of earlier example, the main key phrase would be ‘buy apples’ and secondary keyword would be ‘fruits’. Use different keywords/phrases on different pages. Like this you will have used most common keywords in your website content. So, you are capturing most opportunities of presenting your website to your prospective customers.

Eating timings? – Keywords in critical parts of your website.

For website optimization you need to use keywords in the right places of your webpage. In other words, special attention should be given to keyword usage primarily in links, and meta tags. Because this is what search engines use to index a page and primarily search in this section for the searched keyword. Secondarily, one also needs to pay attention to the placement of keywords in the actual content. Using keywords in the page title, headings, and first paragraphs of content helps more than having them in the latter sections of the content.

Foods to avoid – Where should one not place keywords?

Any keywords used in your webpage in an image format does not help you in website optimization. For e.g. if, on your home page you have a nice image of an apple with some text next to it with a keyword in it, then that keyword is not helping you. Not at least in increasing your page ranking in search engine results. So avoid having too many images on your website and give space for some text in which the keywords can be embedded in the right proportion.

Now you know all the basics you should know about keywords to optimize your web page. But we all know that although we may have the perfect diet plan, implementing it is difficult. So now you need someone to prepare your food as per your diet plan and serve it to you so that your fitness objective i.e. the objective of website optimization is achieved. A website optimization company is exactly what you need now.