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The Difference between Buyer Keywords and Research Keywordhow to find buyer keywords


Do you know the difference between “buyer keywords” and “research keywords”?

Buyer Keywords are what people search for when they are ready to buy.

Those are the keywords you want to bid on in your PPC campaigns, in your domains name and in your content.

Most people make the mistake of bidding on “research keywords“. Those are keywords that people search for when they are just in the research phase and not yet ready to buy.

If you bid on research keywords, you will get lots of clicks but no sales.

However if you bid on buyer keywords then you can see conversion rates around 5%.

So how do you find these “buyer keywords”?

Daniel Web-Builders and Marketing cc can generate buyer keywords related to your website. For more details, visit www.websitesoptimization.co.za 

 

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