Web design companies in South AfricaThe Age of Web Design

As business continues to proliferate on the World Wide Web the art of successful web design grows in importance. Poorly designed websites are far more likely to cause visitors to click the dreaded ‘X’ in the upper right corner. Competent web design with flash animation and other bells and whistles usually provides sites with a fresh, vibrant look that keeps Internet surfers on the site or makes them repeat visitors.

Tim Berners-Lee was the father of web design and actually invented the World Wide Web, launching the first website in August 1991. Lee synergized hypertext with Internet communication to create the information super-highway and his ingenuity has revolutionized information technology throughout the world. The first language used in web design was HTML ‘ Hypertext Mark-up Language ‘ and it allowed pages to be linked together. This important new language separated web design from all other pre-existing methods of design. As innovation was applied to HTML the language became increasingly more intricate and compliant to manipulation. With web design flourishing, the advent of Macromedia Flash further revolutionized the industry by allowing web design pros and media specialists to integrate more user-friendly features onto websites.

With the Internet boom of the 1990’s, cyberspace witnessed the creation of businesses, large and small, dedicated to web design. Each year the technology for creating user-friendly website content improves and that bodes well for these companies. Literally hundreds of thousands of out-dated websites exist in the prime number graveyard of cyberspace, waiting to be overhauled and redesigned. With so many possible clients out there, the future of web design is bright. Consider this, after the dot-com bust that all but eviscerated the stock market in early 2000, web design has remained a lucrative venture for businesses throughout the globe.

The global marketplace continues to shift its location from the physical world to the virtual world of the Internet. Web design professionals create content-rich sites that provide information, facilitate transactions, and present options for communication that just decade ago seemed right out of science-fiction. As the world continues to change, web design continues to be an important part of that change.

Exploring Web Design

“There are two ways of constructing a design. One way is to make it so simple that there are obviously no deficiencies. And the other way is to make it so complicated that there are no obvious deficiencies.” – Charles Hoare

The buzz about the Web has been so loud it is impossible to ignore. For many people, it’s a call to action – a new career opportunity, an incentive to keep up with competitors, or just a chance to get stuff out there for the world to see. But the Web can also seem overwhelming. There’s a lot more to the art of web design than learning plain vanilla HTML and inserting GIF/JPEG files. If you’re just getting started, chances are you have some mighty tricky questions. Where do I start? How does it all work? How do I get my stuff on the Web? How is web design different from print design?

To begin with, design for the Web is the most significant new area of design practice of the last decade. Learning to work in a new medium is both exciting and challenging, and forces us to restate what design is. The fluidity this medium presents allows it to assume a more prominent role in business and society. While web design has much in common with the approach to other areas of design there are also some important differences. Many of the challenges of web design are about creating an effective interface between people and technology.

Web design entails using a combination of media and HTML to develop a web page. Basic media components include graphics, sound, and animation files. This combination grabs the attention of surfers on the Internet. One dynamic Internet editing tool used to integrate media into a web page is Macromedia Dreamweaver, which aids in the production of web pages for personal or business use. Before you get in to the nitty-gritty of tags and file formats, it is important that you have a good feel for the design environment. Once you understand the medium and its quirks, you will have a good head start using your tools and making design decisions. All the rest will fall into place.

Responsive Web Design

Responsive Web Design – Good Design vs. Bad Design

Don’t Just Make Your Site Responsive; Make it a Quality User Experience!

On April 21, 2015, Google updated their algorithms to favor responsive web design and include mobile friendliness as a ranking signal. Since then, the majority of chatter has been surrounding the need to make websites responsive in order to maintain search rankings.

In this post, we’d like to take things a step further and highlight what makes good responsive design and what should be avoided.

First, to build a site with responsive design, there are two approaches:

Create an adaptive website with multiple fixed width layouts based on common devices. (Note: This approach can be challenging due to changing device sizes).
Design it using multiple fluid grid layouts to create a truly responsive user experience.
Regardless of which path you choose to make a website responsive, we want to ensure you’re not forgetting one fundamental element: user experience.
Ultimately, responsive design on its own isn’t the key to conversions; it’s also the quality of your website from the user’s perspective. Ranking in the top of search results won’t do you any favors if a viewer clicks to your site and immediately leaves due to poor design.

With that said, check out these DOs and DON’Ts of good responsive design vs. bad responsive design.

Don’t: Make an exact replica of your desktop version.

Do: Include the key elements of your site and leave out the ones that aren’t necessary. Users don’t expect a carbon copy of your desktop site. In fact, it would be overwhelming!

Don’t: Use a generic, pre-made design.

Do: Maintain your branding throughout. Ensure each page reflects your brand at all screen sizes. Use elements smartphone users are accustomed to seeing. Also, be sure to preserve padding and white space to keep the design clean and easy-to-read.

Don’t: Put all of the content on one page.

Do: Incorporate a clear menu with access to secondary pages. Place your call to action on your main page and ensure the rest of the mobile site is easy to navigate.

Don’t: Use different images for different devices.

Do: Use images that resize within the confines of a fluid grid. This is done using CSS code and will ensure the images on your site don’t look stretched or pixelated.

Don’t: Design your mobile site as an afterthought.

Do: Think mobile-first. Why? Mobile web browsing on smartphones and other devices is replacing desktop traffic at an increasingly rapid rate. If the majority of users are accessing your content on a non-desktop device, make it function in a way that follows mobile norms and touchscreen patterns.

Don’t: Expect to get it perfect on the first attempt.

Do: TEST! Share your site with friends, family members, or test-group customers. Get their feedback. Know what they’re immediately looking for when they access the mobile page and display it prominently.

Keep these tips in mind when building your mobile-friendly website and you’re on the right track to providing a true quality user experience regardless of the device.