Marketing is defined as the business of promoting and selling of products or services. Many marketers over the years have come up with many ways to accomplish this such as the use of flyers, newspaper ads and billboards. But today, many marketers are going online and using the internet as a powerful marketing tool. This has given rise to internet marketing and its many forms. Internet marketing can come in the form of affiliate marketing, SEO and Email marketing. But one of its more popular forms is social media marketing.

Social media marketing is defined as the process of gaining traffic or attention through the use of websites such as Facebook and Twitter. These websites have become a very effective marketing tool for businesses because of their popularity and ability to create a fast ripple effect.

Research has shown that people who use these websites log in more frequently than any other website in the world. So this means that people who use these websites use them a lot. Businesses have seen this as a very important marketing strategy because of the availability of people to interact with. This has given rise to social media marketing because of the amount of exposure it gives websites or companies. For example, if they use a social networking site such as Facebook, they can create their own page and load it with the company's information and other data. They can update the company's page with products, services and promos that they might have as well as any upcoming events. They may also use the site as a company page rather than creating their own web page.

Another example would be the use of Twitter. Twitter is a social networking site that is primarily created for people to post their thoughts and ideas on their own page or account within 140 characters or less. This website has also become a very popular social media marketing tool because of its design and functionality. The site is designed to be a website where people can say anything they want and at the same time follow anyone they want. This has provided businesses and companies with a marketing environment where they, like Facebook, create their own Twitter account and post or "tweet" about the latest updates of the company's services, promos, events and products. Many businesses and companies have benefited from these two sites alone because of the number of users that it generates and the number of people that use it every day.

Social media marketing is not limited to just Facebook and Twitter. There are many other sites such as MySpace and LinkedIn, and they all provide businesses with the same type of exposure. Social media marketing boils down to how many people can the business attract and what website has the ability to generate a massive amount of users. Websites such as Facebook and Twitter are on the top of any company's list because of the amount of people that are on it every day. Other social media marketing sites such as MySpace and Friendster are still a bit behind because of functionality problems and the limitations of their site. The importance of social media marketing is its ability to appeal to a mass market rather than a constricted one and this has proven to be a valuable asset that companies would put a high value on.